The Coldwell Banker
Residential Brokerage Advantage

Coldwell Banker Residential Brokerage takes pride in offering independent sales associates advantages that other companies don’t. From award winning on-going education to cutting edge innovative technologies, Coldwell Banker invests in the things that can make you a top associate.
Is a Career in Real Estate right for You?

Powerful Marketing

  • Enhanced Listings Online

    Coldwell Banker Residential Brokerage listings are enhanced and prominently displayed on eight of the top real estate websites and many others, generating more interest through our Featured Agent Branding program which you are enrolled in when you affiliate with us. Your listing detail pages feature ONLY you! Best of all, leads go directly to you for first response.

    Partnering with Coldwell Banker Residential Brokerage provides you with access to industry-leading technology to present your listings to buyers worldwide. In addition to a powerful network of hundreds of websites, your listings will be enhanced through an exclusive program on many of the most recognized and dominant high-traffic Real Estate websites. Leads are routed directly to your cell phone for immediate response.

  • Local Marketing Team

    Coldwell Banker Residential Brokerage has a hands-on marketing approach that includes local support team members who are available to meet with you on your marketing plan and business promotion goals. They are backed by the resources of a powerful regional creative services group.

  • Your Personal Website

    With 92% of buyers starting their search online it is important for you to have your own website. Through our InTouch online marketing and customer relationship management resource, Coldwell Banker Residential Brokerage will reserve a personal URL for you, along with a customizable website. Best of all, all leads from your inTouch agent website go directly to you!

  • Effective Listing Presentations

    A well-designed listing presentation that is both informative and distinctive can help you stand out from the crowd. Coldwell Banker Residential Brokerage offers print-on-demand and digital presentations. Whether, you prefer to use a tablet, laptop or desktop, Coldwell Banker has a presentation that is right for you.

  • Social Media Promotions

    Real estate buyers and sellers use social media. Sometimes it’s hard to know how to use this powerful medium to help grow your exposure and business, but we can help. We promote your achievements, customer recommendations and client-submitted photos on major social media channels, making sure to “tag” you and give you the credit! Watch your social network respond and grow.

Technology That Works

  • Online Transactions & Forms

    With the sophisticated online forms programs offered by Coldwell Banker Residential Brokerage, you can create, send and sign all aspects of your business from anywhere. Less time completing paperwork means more time doing the things you would rather be doing!

  • Local Technical Support

    In addition to support provided by a fully staffed Help Desk, Coldwell Banker Residential Brokerage offers a full-time, local IT staff to help service technical needs. Known throughout the industry to be experts, hands-on and agent-friendly, they are just a phone call or email away — a vital link in this highly tech-driven industry.

  • Intranet Sites

    Coldwell Banker Residential Brokerage uses technology to help affiliated agents better serve their clients. Access to the company’s powerful intranet resources are at your fingertips:

    — The NRT Gateway is your one-stop page to jump to virtually every service and application that matters to your business

    — AgentNet, the Coldwell Banker Residential Brokerage intranet site, provides access to resources throughout the company including the ability to place advertisement, access free images and marketing opportunities, and current business reporting.

  • Automated Seller Reports

    Homeowners want feedback! HomeBase inSight provides access to on-demand or scheduled weekly updates on the online visits of all your listings from our websites and our online partner sites.

Growth Through Education

Education offered at most real estate companies focuses on the “nuts and bolts” of managing a real estate transaction. At Coldwell Banker Residential Brokerage we offer that, and more. Our education team provides access to progressive, agent focused, results driven programs designed to help you grow your business to any level you choose.

  • Monthly “Boot Camp”

    Learn from top Real Estate professionals within Coldwell Banker Residential Brokerage and others through an available company-wide intensive 12-Session series, regular in-office workshops and more. Create business plans and start prospecting in a group setting.

  • Online-Based Education Tools

    Explore new topics and fine-tune your knowledge with our available online, custom-designed video courses and regular webinars on the subjects that matter to your business.

  • Guidance

    Coldwell Banker Residential Brokerage branch managers collectively represent hundreds of years of full-time, high-level residential real estate experience.  In each office, the branch manager offers new independent sales associates on-going support and education relating to transaction management and client relations.

  • Ongoing Education

    Live and on-demand educational opportunities focused on cutting edge sales tactics help make skill development convenient for independent sales professionals. These sessions are comprised of informative presentations plus hands-on workshops including exclusive Coldwell Banker S.O.A.R (Seek Opportunities Achieve Results) modules designed to help participants develop and practice the most effective business building techniques. Additional offered sessions focus on brand building, customer relationship software, and lead generation and management systems.

Video Promotion Tools

We can help you promote yourself through video. We offer to produce and help distribute your video online. Need help and direction? We’re here to help with your script. Video is where real estate is going, and we want you to be on the cutting edge! Visit our Youtube channel at youTube.com/CBRBCentralPA to see for yourself.

Coldwell Banker has a reputation for innovation and nowhere is this more apparent than with our videos and television advertising. This national-level video marketing power is available for you to use in your business locally, every day.

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Luxury Marketing

Coldwell Banker Previews International is a luxury real estate program that allows independent sales associates to expose exceptional properties to an affluent audience through select print and online media including our proprietary publication Homes & Estates (national and regional editions).

Read Homes & Estates digital magazine
Check the Previews Inside Out Blog
Learn more with the Luxury Market Report
Discover the Previews Advantage

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Networking and International Presence

Coldwell Banker has a global reach, with offices around the world, including the United States and Canada. There are more than 2,900 Coldwell Banker offices and over 84,000 independent sales associates worldwide.